LEÏLA MURATI
LEÏLA MURATI
Portfolio & CV
MY BIO
Since I began my professional journey I’ve been lucky to have had the opportunity to live, study and collaborate on some exciting solo and collaborative projects in France, Scotland and New Zealand. Those experiences have taught me that hard work eventually pays off, and I know that each day brings me closer to reaching my goals.
Explore my CV and portfolio, and feel free to get in touch with any questions.
PAST EXPERIENCE
MARKETING AND EVENTS COORDINATOR
LA FOURCHETTE AND L'ASSIETTE | AUCKLAND
March 2017 - August 2017
Mission
Management of social media channels (Facebook and Instagram) for La Fourchette and L'Assiette
Management of both websites
Research and redesign of the websites
Production and scheduling content for social platforms
Creation partnerships with other businesses
Creation and execution of the newsletters - redesigned the newsletter to a more effective format with MailChimp
Tracking analytics and digital performance
Planning and organisation of events for La Fourchette and L'Assiette
Organisation and execution of public relations campaigns
Graphic design for promotional content
Occasional administrative tasks
Customer service
DIGITAL MARKETING SPECIALIST
BUSY BEAVERS | HAMILTON
March 2015 - March 2017
Busy Beavers, the company's main brand, is a worldwide leader in children's education. It is New Zealand's Number 1 YouTube channel with over 2.1 Billion views and over 2.2 Million subscribers.
Mission
Management of the social media channels including Facebook, Twitter, Instagram, Pinterest, Tumblr, Google +, and the website : copywriting, creation of content (Photoshop and Premiere Pro CC), Facebook and Instagram ad campaigns, Facebook Shop implementation, scheduling post release
Management of YouTube Channel Network (17 channels) and scheduling video release
Creation of content for YouTube (Premiere Pro CC), copywriting, tags/keywords research, trending research, creation of thumbnails (Photoshop), promotion within the videos (Annotations and Cards)
Email marketing
Implementation of Hootsuite as a social media tool
AdWords InDisplay experience for YouTube videos promotion
Translation of the copy of existing YouTube videos for the company's French channel
Directed the creation and recording of a learning DVD in Spanish
Customer service
MARKETING & BUSINESS DEVELOPMENT ASSISTANT
METHODE MEDIA | AUCKLAND
January 2014 - July 2017
This was an internship of 6 months part of my studies. During that time, I was the only person in charge of all Digital Marketing.
Management of social media channels (2 Facebook pages, Pinterest, LinkedIn, website)
Product research for the e-commerce website
Sale ad spaces for the magazine
Customer service
EDUCATION
BACHELOR OF INTERNATIONAL BUSINESS & MANAGEMENT
KEDGE BS, MARSEILLE
September 2010 - November 2014
International oriented Bachelor program composed of:
Three semesters in Marseille, France, learning Business and Management
Two marketing internships, lasting a semester each
Two semesters in Glasgow, Scotland, specialising in Marketing
One semester at the University of Waikato, Hamilton, specialising in Marketing
One semester at Wintec, Hamilton, specialising in Management
BACHELOR OF APPLIED MANAGEMENT
WINTEC, HAMILTON
August 2014 - November 2014
One semester as an exchange student learning Project Management, Organisational Behaviour and Leadership.
BACHELOR OF MANAGEMENT STUDIES
UNIVERSITY OF WAIKATO, HAMILTON
July 2013 - November 2013
One semester as an exchange student learning Strategic Brand Management, Smart Technologies and Online Social Media and Managing Creativity and Innovation.
BACHELOR OF MARKETING
GLASGOW CALEDONIAN UNIVERSITY, SCOTLAND
September 2012 - May 2013
One year as an exchange student, specialising in Marketing.
SKILLS
SOCIAL MEDIA
Over 2 years experience managing social media channels, including working for New Zealand's biggest YouTube Network.
CONTENT CREATION
Passionate about creative projects that require photography, videography and the use of Photoshop, Illustrator, InDesign and Premiere Pro.
PROJECT MANAGEMENT
Organised and enthusiastic, I take pride in every project I undertake.
OTHER PROJECTS
TEACHING FRENCH
Night classes while being a digital marketing specialist at Busy Beavers
Sept 2014 - Mar 2017
Working as a French Teacher in collaboration with the Alliance Française Hamilton for 3 years gave me the opportunity to share my passion for the language and culture I grew up with. Giving my support to students and being with them on their learning journey has been incredibly rewarding.
